Netflix launches £4.99/month subscription with 30-second-long adverts DURING films and TV shows
2 years, 2 months ago

Netflix launches £4.99/month subscription with 30-second-long adverts DURING films and TV shows

Daily Mail  

Subscribers to the tier will see an average of four to five minutes of ads per hour Netflix's new ad tier has launched in 12 countries including the UK Netflix has officially launched its £4.99-a-month subscription service in the UK, with 30 second adverts during films and TV shows. Industry insiders suspected Netflix wanted to introduce ads before streaming rival Disney+ releases its own ad-supported tier in the US on December 8. Netflix's streaming rival Disney+ is also releasing its own ad-supported subscription tier for US viewers on December 8 and for viewers in other markets next year. But in the two successive quarters it's lost subscribers, not gained them Netflix's streaming rival Disney+ is also introducing an ad-supported subscription tier later in 2022, although similarly the price is not yet known In the US, Disney+ currently costs $7.99 per month, but this will be the price of the new ad-supported tier when it arrives.

Streaming Netflix Ads Films Disney Subscription Month Tier Tv Shows Adverts  tier  ads  tv  disney  uk  subscription  netflix  films  launches  shows  streaming  30secondlong  adsupported  month  499month  adverts

History of this topic

Cord-cutters are fuming over YouTube TV price hike. But streaming inflation is here to stay
3 weeks, 6 days ago

Cord-cutters are fuming over YouTube TV price hike. But streaming inflation is here to stay

LA Times  

YouTube TV announced Thursday its monthly subscription fee is going up 14% in January, to customers’ outrage. Cord-cutters are again dealing with the reality of rising programming costs after YouTube TV told subscribers Thursday that their monthly fee will go up by 14% to $82.99 starting in January. Needless to say, many dissatisfied customers took to social media after learning …

Netflix says ad-supported plan now has 70 million monthly active users
1 month, 4 weeks ago

Netflix says ad-supported plan now has 70 million monthly active users

LA Times  

Baltimore Ravens quarterback Lamar Jackson in action during the first half of an NFL football game against the Tennessee Titans in 2020 in Baltimore. Netflix said Tuesday that it had reached 70 million monthly active users on its ad-supported plan, two years after launching its cheaper subscription tier that includes commercials. Netflix said it had sold out of the in-game …

Netflix's Price-Hiking Dilemma: Will the Streaming Giant Raise the Price?
2 months, 3 weeks ago

Netflix's Price-Hiking Dilemma: Will the Streaming Giant Raise the Price?

Live Mint  

Netflix delivers strong third-quarter results, with an operating profit of $2.9 billion, exceeding Wall Street expectations. The company's stock rose 5% following the announcement, indicating a positive outlook despite some concerns about price hikes. While Netflix's ad-supported plan remains competitive, the company is exploring alternative revenue streams, including increased membership and the return of traditional advertising. Despite the challenges of …

Netflix fans furious after being told they must pay more to watch certain shows and movies
3 months, 1 week ago

Netflix fans furious after being told they must pay more to watch certain shows and movies

Daily Mail  

An aggravated Netflix user was shocked to learn that subscribers to the streaming platform can't watch certain movies or shows unless they upgrade their memberships. Some Netflix users have been complaining about locked content since last year Netflix explained the reason behind its decision to lock some content to certain subscribers. The $6.99-a-month Standard with ads plan allows streamers to …

Disney+ brings back £1.99 a month for three months offer! Cosy up with all your favourite movies and shows this autumn (but quick - this offer ends soon!)
3 months, 3 weeks ago

Disney+ brings back £1.99 a month for three months offer! Cosy up with all your favourite movies and shows this autumn (but quick - this offer ends soon!)

Daily Mail  

SHOPPING – Contains affiliated content. Starting September 12 through September 27, new and eligible returning customers can subscribe to Disney+ Standard with Ads for just £1.99 a month for three months – a huge saving of £9 compared to the regular monthly price for three months. The Disney+ offer applies to their Standard with Ads subscription plan, which usually costs …

Disney’s streaming business is profitable for first time, but slowing US park business ups anxiety
5 months ago

Disney’s streaming business is profitable for first time, but slowing US park business ups anxiety

Associated Press  

Disney returned to a profitable third quarter as its combined streaming business started making money for the first time, along with a very strong showing in theaters for the movie “Inside Out 2.” Operating income for the entertainment segment, which includes its movie studio and parts of its television wing, nearly tripled to $1.2 billion. Disney’s stock was pressured in …

How the new Disney+/Hulu/Max bundle compares to other streaming deals
5 months, 2 weeks ago

How the new Disney+/Hulu/Max bundle compares to other streaming deals

LA Times  

Bundling up in the middle of summer? Audiences can now stream popular titles such as “Bluey”, “The Bear” and “House of the Dragon” for the price of $16.99 a month with ads and $29.99 a month without ads, the studio giants said Thursday. Separate subscriptions to those three streaming services are valued at a total of $26 per month with …

Netflix has a plan to get you paying more for a subscription
5 months, 3 weeks ago

Netflix has a plan to get you paying more for a subscription

Daily Mail  

Netflix will begin phasing out its most affordable ad-free option, the company announced Thursday. The streaming giant had already stopped accepting new customers for the Basic plan, which costs $11.99 per month, last October. Basic plan users seeking an ad-free experience on Netflix will now have two options: the Standard plan at $15.49 per month or the Premium plan that …

Netflix Sees Biggest Drop In User Addition As Password Sharing Issues Take A Toll
5 months, 3 weeks ago

Netflix Sees Biggest Drop In User Addition As Password Sharing Issues Take A Toll

News 18  

– Netflix likely added the fewest number of subscribers in five quarters during April-June as sharp gains following a crackdown on password sharing ebbed and viewer attention moved to summer sporting events including the Euro soccer tournament. Netflix's original shows such as the historical romance "Bridgerton" and the limited series "Baby Reindeer" – based on comedian Richard Gadd's experience with …

Netflix increases prices for ad-free streaming: All you need to know
6 months ago

Netflix increases prices for ad-free streaming: All you need to know

India TV News  

Netflix, the popular OTT streaming giant, has delivered a surprise to its users by increasing prices for its ad-free content. Changes to ad-free plans Reports have surfaced that Netflix has discontinued its most affordable ad-free plan in certain regions, significantly impacting its pricing structure. This move follows the company's decision in 2023 to phase out its cheapest ad-free plan, priced …

Some Netflix users report price changes in their subscription plans
6 months ago

Some Netflix users report price changes in their subscription plans

The Hindu  

Some Netflix users are reporting that they are being compelled by the platform to switch to other subscription models that are more expensive or those that include ads, as the platform winds down its basic ad-free plan, reported The Verge. Netflix’s basic ad-free subscription was priced at $11.99 per month for U.S.-based users. Subscribers’ others options include the more expensive …

Netflix fans upset over new adverts that cut characters off mid-sentence
6 months, 2 weeks ago

Netflix fans upset over new adverts that cut characters off mid-sentence

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Netflix subscribers are upset that …

Netflix hits 40 million users for ad-supported plan
7 months, 3 weeks ago

Netflix hits 40 million users for ad-supported plan

The Hindu  

Netflix said on Wednesday its ad-supported tier has reached 40 million global monthly active users, from 5 million a year earlier, a sign that its push to attract new users with the cheaper plan is paying off. Netflix's ad-tier plan costs $6.99 per month, compared with monthly plans of $9.99 from Warner Bros Discovery's streaming service Max and $7.99 for …

Netflix to remove its cheapest ad-free subscription – as password crackdown pays off
11 months, 2 weeks ago

Netflix to remove its cheapest ad-free subscription – as password crackdown pays off

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. The holiday season gains - the biggest Netflix has posted in the fourth quarter - exceeded the …

Disney+ launches cheaper subscription with ads
1 year, 2 months ago

Disney+ launches cheaper subscription with ads

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Disney has launched a new, cheaper subscription of its streaming service, with ads. …

Netflix says its ad-supported plan now has 15 million monthly active users
1 year, 2 months ago

Netflix says its ad-supported plan now has 15 million monthly active users

LA Times  

Netflix says its ad-supported tier has increased to 15 million global monthly active users a year after the plan’s launch. Netflix on Wednesday said its ad-supported tier has increased to 15 million global monthly active users a year after the plan’s launch, triple the amount that the Los Gatos, Calif.-based streaming video giant disclosed in May. Monthly active users would …

Netflix has gone up in price in the UK, here’s how to cancel your subscription
1 year, 2 months ago

Netflix has gone up in price in the UK, here’s how to cancel your subscription

The Independent  

Sign up to our free weekly newsletter for insider tips and product reviews from our shopping experts Sign up for our free IndyBest email Sign up for our free IndyBest email SIGN UP I would like to be emailed about offers, events and updates from The Independent. As of 18 October, a basic plan subscription, which is no longer available …

Netflix raises prices as it adds 9 million subscribers
1 year, 2 months ago

Netflix raises prices as it adds 9 million subscribers

The Hindu  

Netflix raised subscription prices for some of its streaming plans in the United States, Britain and France on Wednesday as it shattered new customer expectations, sending its shares soaring 10%. The company picked up nearly 9 million new customers around the globe, surpassing the 6 million consensus forecast of Wall Street analysts surveyed by LSEG. Investors welcomed the news, sending …

Netflix’s password-sharing crackdown reels in subscribers as it raises prices for its premium plan
1 year, 2 months ago

Netflix’s password-sharing crackdown reels in subscribers as it raises prices for its premium plan

Associated Press  

SAN FRANCISCO — Netflix on Wednesday disclosed summertime subscriber gains that surpassed industry analysts’ projections, signaling the video streaming service’s crackdown on password sharing is converting former freeloaders into paying customers. The $15.50 per month price for Netflix’s most popular streaming option in the U.S. will remain unchanged, as will a $7 monthly plan that includes intermittent commercials. This year’s …

Netflix may tap price hikes after success of password-sharing crackdown
1 year, 2 months ago

Netflix may tap price hikes after success of password-sharing crackdown

The Hindu  

Netflix's crackdown on password-sharing likely boosted subscribers by about 6 million in the third quarter and the streaming pioneer is expected to set the stage for price increases when it reports earnings on Wednesday. The only profitable major streamer, Netflix has resisted joining rivals like Walt Disney in hiking ad-free prices this year and instead curbed password-sharing outside households to …

Netflix plans to charge users more after Hollywood actors strike ends: Report
1 year, 3 months ago

Netflix plans to charge users more after Hollywood actors strike ends: Report

The Hindu  

Netflix plans to charge users more for an ad-free viewing experience on its platform after the ongoing Hollywood actor strikes come to an end, reported the Wall Street Journal on Tuesday. Federal Trade Commission Chair Lina Khan in August had also remarked on how streaming giants were increasing their subscription prices while writers, producers, and showrunners were making less money …

Disney+ follows Netflix, cracks down on account sharing outside households
1 year, 3 months ago

Disney+ follows Netflix, cracks down on account sharing outside households

India TV News  

Starting November 1st, Disney+ will be taking steps to prevent users in Canada from sharing their accounts with individuals outside of their households, following a similar move by Netflix earlier this year. Disney+ also hinted at the introduction of new fee options for users seeking to include individuals from outside their households on their accounts. In 2024, the platform plans …

Ad-free streaming: Amazon joins Netflix and Disney+ in offering ad-free experience
1 year, 3 months ago

Ad-free streaming: Amazon joins Netflix and Disney+ in offering ad-free experience

India TV News  

Amazon has disclosed its plans to introduce "limited Disney+ had previously announced its intentions to introduce an ad-supported service, while Netflix had launched a "basic with ads" streaming plan the previous year. Beginning early next year, Prime members in the UK, the US, Germany, and Canada will start encountering The company has assured its users that they can expect fewer …

Amazon Prime Video will start running commercials starting in early 2024
1 year, 3 months ago

Amazon Prime Video will start running commercials starting in early 2024

NPR  

Amazon Prime Video will start running commercials starting in early 2024 Enlarge this image toggle caption Patrick T. Fallon/AFP via Getty Images Patrick T. Fallon/AFP via Getty Images Amazon Prime Video unveiled plans to introduce Known for popular original programming like The Marvelous Mrs. Maisel and The Summer I Turned Pretty, Amazon Prime Video will offer two tiers of subscriptions …

Amazon’s Prime Video to incorporate commercials next year. Ad-free tier will cost $3 more
1 year, 3 months ago

Amazon’s Prime Video to incorporate commercials next year. Ad-free tier will cost $3 more

LA Times  

Amazon will be adding Amazon said Prime Video will have “meaningfully fewer ads than” traditional TV channels and other streaming services. The ads will launch in early 2024 in the U.S., the United Kingdom, Germany and Canada; as well as, later that year, Mexico, Australia and certain other European countries. The change reflects a larger shift in the entertainment industry, …

Disney+ deal for September 2023: Get 3 months for £1.99
1 year, 3 months ago

Disney+ deal for September 2023: Get 3 months for £1.99

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy A huge raft of content is about to land on Disney+ in the …

Disney streaming service sees subscribers fall again
1 year, 4 months ago

Disney streaming service sees subscribers fall again

The Hindu  

Disney on Wednesday reported a loss for the most recent quarter, with the number of subscribers to its streaming service shrinking again, but a pledge to crack down on password sharing sent shares higher in after-market trades. The falling Disney+ subscriber numbers - for the third consecutive quarter - came as a major writers and actors strike hits the U.S. …

Disney plus Hulu streaming services set to cost a lot more in US, check new prices and plans
1 year, 4 months ago

Disney plus Hulu streaming services set to cost a lot more in US, check new prices and plans

Hindustan Times  

Disney has announced a significant price increase for its popular streaming services, Disney+ and Hulu. FILE PHOTO: Toy figures of people are seen in front of the displayed Disney + logo, What are Disney+ Hulu new subscription charge Disney+ ad-free subscription will see a considerable jump, increasing from $10.99 to $13.99 per month. Similarly, Hulu's ad-free tier prices will surge …

Disney to boost prices for ad-free Disney+ and Hulu services and vows crackdown on password sharing
1 year, 4 months ago

Disney to boost prices for ad-free Disney+ and Hulu services and vows crackdown on password sharing

Associated Press  

Walt Disney Co. CEO Bob Iger vowed to make its streaming services profitable via a planned October price hike on its ad-free Disney+ and Hulu plans and a crackdown on password sharing expected to extend through next year. “We’re obviously trying with our pricing strategy to migrate more subs to the advertising supported tier.” Iger didn’t provide details about the …

Netflix’s subscriber growth surge signals that password sharing crackdown is paying off
1 year, 5 months ago

Netflix’s subscriber growth surge signals that password sharing crackdown is paying off

The Hindu  

Netflix enjoyed its biggest springtime spurt in subscribers since the early days of the pandemic three years ago, providing the latest sign that a recent crackdown on password sharing and the rollout of a cheaper subscription option are paying off. Money manager Louis Navellier said Netflix now appears “locked and loaded” again after going through a turbulent stretch that included …

Netflix’s subscriber growth surges in a sign that crackdown on password sharing is paying off
1 year, 5 months ago

Netflix’s subscriber growth surges in a sign that crackdown on password sharing is paying off

Associated Press  

SAN FRANCISCO — Netflix enjoyed its biggest springtime spurt in subscribers since the early days of the pandemic three years ago, providing the latest sign that a recent crackdown on password sharing and the rollout of a cheaper subscription option are paying off. Money manager Louis Navellier said Netflix now appears “locked and loaded” again after going through a turbulent …

Netflix starts password sharing crackdown: Additional Member to pay $8 per month
1 year, 7 months ago

Netflix starts password sharing crackdown: Additional Member to pay $8 per month

India TV News  

Netflix has recently implemented stricter measures against password sharing, requiring an additional fee of $7.99 per month for each additional member outside of one's household who wishes to use the service. In an official statement, Netflix said: "Starting today, we will be sending this email to members who are sharing Netflix outside their household in the United States.” Image Source …

Netflix to charge an additional $8 month for viewers living outside U.S. subscribers' households
1 year, 7 months ago

Netflix to charge an additional $8 month for viewers living outside U.S. subscribers' households

The Hindu  

Netflix on May 23 outlined how it intends to crack down on the rampant sharing of account passwords in the U.S., its latest bid to reel in more subscribers to its video streaming service as its growth slows. Those who subscribe to Netflix's standard or premium plans— which cost $15.50 to $20 per month— will be able to allow another …

Disney+ price: How much does it cost in the UK and US and what’s included?
1 year, 10 months ago

Disney+ price: How much does it cost in the UK and US and what’s included?

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. open image in gallery Luca, a coming-of-age story about a boy sharing summer adventures with a newfound …

Disney lays off 7,000 as streaming subscribers decline
1 year, 11 months ago

Disney lays off 7,000 as streaming subscribers decline

Firstpost  

The job cuts follow similar moves by US tech giants dialing back from a hiring spurt that began during the height of the pandemic San Francisco: Entertainment giant Disney said Wednesday it was laying off 7,000 employees, as CEO Bob Iger announced a reorganization of the company he returned to lead last year. “Because things in a very competitive world …

Netflix not showing its new ad-free plan to some users: Know-why
2 years ago

Netflix not showing its new ad-free plan to some users: Know-why

India TV News  

Netflix, a streaming giant is reportedly hiding its cheapest ad-free plan from some users when they try to subscribe to the platform. Netflix launched the "Basic with Ads" plan on November 3 at $6.99 per month, compared to between $9.99 and $19.99 per month for an ad-free subscription. According to 9to5Mac, among the four ad-free plan options, the new ad-free …

The ad-supported Disney+ tier is here. Here’s what to know
2 years, 1 month ago

The ad-supported Disney+ tier is here. Here’s what to know

LA Times  

Disney+ has grown to 164 million subscribers in three years. Walt Disney Co. on Thursday launched a new tier of its popular Disney+ streaming service in the U.S. that includes commercial breaks, in a move that the company hopes will get its direct-to-consumer business closer to profitability. The new ad-supported tier, called Disney+ Basic, costs $8 a month, the same …

Here's What Netflix CEO Reed Hastings Said About Having Ads On The Platform
2 years, 1 month ago

Here's What Netflix CEO Reed Hastings Said About Having Ads On The Platform

News 18  

Netflix Inc co-founder Reed Hastings said on Wednesday he was "wrong" to resist ads for his streaming service. Hastings said Hulu proved streaming services could support advertising, and offer consumers lower prices. Netflix has launched a new plan called “Basic with Ads” in 12 countries– Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US. …

Netflix targets global TV ad market as next business to disrupt
2 years, 2 months ago

Netflix targets global TV ad market as next business to disrupt

The Hindu  

Netflix Inc. upended the global entertainment industry about a dozen years ago with a streaming video service that rendered network television programming schedules and movie screening times all but irrelevant. Netflix Co-Chief Executive Reed Hastings said that insight dawned on him after listening recently to former Disney CEO Bob Iger describe traditional TV as marching toward a precipice. Chief Financial …

Netflix gains 2.4 million subscribers, reversing losses
2 years, 2 months ago

Netflix gains 2.4 million subscribers, reversing losses

CBS News  

Netflix reversed its recent subscriber losses with a summertime gain that management is hoping to build upon with the upcoming launch of a cheaper version of the video streaming service that will include ads for the first time. The Los Gatos, California, company disclosed Tuesday that it picked up 2.4 million subscribers during the July-September period, a comeback from a …

Netflix price: Cost with ads, payment plans, shows and more
2 years, 2 months ago

Netflix price: Cost with ads, payment plans, shows and more

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Netflix is one of the most popular streaming services worldwide, providing thousands of …

Netflix introduces ad-supported tier in 12 countries, minus India
2 years, 2 months ago

Netflix introduces ad-supported tier in 12 countries, minus India

The Hindu  

Streaming giant Netflix announced Thursday it is launching an ad-supported subscription tier from November, according to a company post. ‘Basic with Ads’ will be available to Netflix subscribers in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the U.S. India was not included in the initial list of countries, which will get the new tier. …

Netflix set to launch its ad-supported tier on November 3, check pricing, ad frequency and other details
2 years, 2 months ago

Netflix set to launch its ad-supported tier on November 3, check pricing, ad frequency and other details

Firstpost  

Netflix will start with their ad-supported tier on November 3, starting with the US. Countries where prices of Netflix’s plans are higher, such as Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK will be getting the new Basic with Ads plan at a later date. The new “Basic with Ads” plan will cost $6.99 or roughly …

Netflix To Show Ads Now: Pay $6.99 And Watch 30-secs Ads To Save $3 Monthly
2 years, 2 months ago

Netflix To Show Ads Now: Pay $6.99 And Watch 30-secs Ads To Save $3 Monthly

News 18  

Netflix has been contemplating for quite some time as to whether they should start showing ads to earn more money. Netflix has launched a new plan called “Basic with Ads" in 12 countries– Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US. The regular Netflix basic plan costs $9.99 per month that allows users …

Netflix sets $7 monthly price for its ad-supported service
2 years, 2 months ago

Netflix sets $7 monthly price for its ad-supported service

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. Please try again later {{ …

Netflix sets $7 monthly price for its ad-supported service
2 years, 2 months ago

Netflix sets $7 monthly price for its ad-supported service

Associated Press  

SAN RAMON, Calif. — Netflix next month will unveil the first version of its video streaming service with ads, giving cost-conscious viewers a chance to watch most of its shows at a steep discount in exchange for putting up with commercial interruptions. Netflix’s ad-supported option will also be rolling out in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, …

Netflix will roll out a cheaper plan with ads for $6.99 per month in November
2 years, 2 months ago

Netflix will roll out a cheaper plan with ads for $6.99 per month in November

NPR  

Netflix will roll out a cheaper plan with ads for $6.99 per month in November Enlarge this image toggle caption Chris Delmas/AFP via Getty Images Chris Delmas/AFP via Getty Images Netflix will introduce a lower-priced plan with ads in November after suffering a drop in subscribers and facing growing competition from other streaming providers. At $6.99 per month, the Basic …

Will people pay for a cheaper Netflix with ads?
2 years, 3 months ago

Will people pay for a cheaper Netflix with ads?

LA Times  

Welcome to the Wide Shot, a newsletter about the business of entertainment. “Virtually everyone we talk to in Hollywood, outside of Netflix employees, is taking great pleasure in Netflix’s stock price collapse over the past nine months, as well as Netflix’s loss of religion around advertising,” said a recent report by the New York-based research firm LightShed Partners. “Advertisers are …

Ads are coming to Netflix: How will this change the streaming industry?
2 years, 3 months ago

Ads are coming to Netflix: How will this change the streaming industry?

Firstpost  

The announcement to launch ad-supported subscriptions on Netflix followed its 2022 first-quarter earnings report, which saw a subscriber loss for the first time in over a decade Ads are coming to Netflix, perhaps even sooner than anticipated. Indeed, it was only in 2020 that Netflix CEO Reed Hastings ruled out advertising on the platform, saying “you know, advertising looks easy …

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