The Manosphere Won
WiredDonald Trump will once again be the president of the United States. You’re going to hear a lot of people attribute Trump’s win to all kinds of reasons: inflation fatigue, immigration fearmongering, President Biden’s doomed determination to have one last rodeo. But he owes at least part of his victory to the manosphere, that amorphous assortment of influencers who are mostly young, exclusively male, and increasingly the drivers of whatever monoculture remains in an online society that’s long since been fragmented all to hell. For many young voters who weren’t paying attention in 2016 and 2020, a generation that overwhelmingly gets their news from social media feeds rather than mainstream outlets, this was also their first real exposure to Trump. They serve their purpose for both sides: Trump got the in-person adoration he craves, and “resistance” Democrats got to laugh at the half-empty arenas and uncanny septuagenarian dance moves.