Can you be addicted to porn?

If you Google "porn addiction" you will be presented with hundreds of seemingly reputable articles about how to handle the problem. Research is split on whether compulsive porn consumption can be considered an addiction In addition, there are many websites committed exclusively to supporting people afflicted with this so-called addiction, like "NoFap" and "Your Brain on Porn." According to Joshua Grubbs, an Ohio-based Bowling Green State University clinical psychologist and porn addiction researcher, whether a person believes they have a porn addiction often depends on their moral beliefs about porn consumption. Grubbs calls this phenomenon "moral incongruence" — those who think porn is morally bad, but continue watching it, might believe they have a problem, even an actual addiction, although their consumption is considered normal by most standards. But in the 1990s, psychologists started pushing to expand classification systems to include something called "behavioral" addictions — so-called porn or sex addiction would fall under this umbrella.