Trump launches a new business venture during his campaign: USD 100,000 watches

He's sold Bibles, sneakers, photo books and cryptocurrency during his third campaign for president. While websites for the various products note that proceeds from their sales do not directly benefit Trump or his campaign, they also note that each is subject to a "paid license agreement." In March, ahead of Easter, Trump released a video on Truth Social urging his supporters to spend USD 59.99 for a "God Bless the USA Bible," inspired by country singer Lee Greenwood's patriotic ballad. Some of those items, including the coins, sneakers and Bibles, were listed as affiliated with CIC Ventures LLC, a company that Trump reported owning in his 2023 financial disclosure, has a similar arrangement with 45Footwear, which also says it uses Trump's "name, likeness and image under paid license from CIC Ventures LLC, which license may be terminated or revoked according to its terms." According to a disclaimer on a sales website, the watches are covered by a similar agreement to license Trump's name, image and likeness, and proceeds from their sales do not go to Trump's campaign or the Trump Organization and "are not designed, manufactured, distributed or sold by Donald J. Trump, The Trump Organization or any of their respective affiliates or principals."