Can Nonalcoholic Beer Save Big Brewers?
Huff PostAn unlikely star of the brand-name beer industry is beer that doesn't give you a buzz. Revenue from Heineken's "innovation" category, a sector that includes low- and nonalcoholic beverages like radlers, as well as experimental drinks like a tequila-infused beer, grew 7.7 percent last year, outpacing the 3.3 percent growth in revenue for the company overall. In Iran, for example, "nonalcoholic beer is growing like there's no tomorrow," Malandrakis said. Companies have tweaked their formulas in recent years to improve the taste of nonalcoholic offerings, according to Malandrakis, who added that alcohol-free beer in the 1990s "didn't taste like beer at all." There's a social "stigma" associated with drinking nonalcoholic beer, according to Tom Roston, a New York-based writer who penned a blog post a few years ago sticking up for nonalcoholic beers.
History of this topic
Tom Holland Faces Hilarious Hiccup Buying His Own Nonalcoholic Beer
Huff Post
Americans have already been ditching spirits and beer. Alcohol companies are future proofing themselves
CNN
Americans have already been ditching spirits and beer. Alcohol companies are future proofing themselves
CNN
Americans have already been ditching spirits and beer. Alcohol companies are future proofing themselves
CNN
Nonalcoholic beer: New techniques craft flavorful brews without the buzz
Salon
SABMiller launches premium strong beer brand
Live Mint
New Ads Rekindle Controversy Over Non-Alcohol Beers
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