Duolingo Survey: 95% Urban Indians Embrace Fandoms in Daily Language
Deccan ChronicleMarvel's rallying cry 'Avengers, assemble!' Collaborating with YouGov, Duolingo has uncovered the intricate influence of cultural phenomena and fandoms on daily language and lifestyle, revealing their profound impact on Indian culture. Spotlighting various major fandoms, the survey unveiled that 64% of urban Indians find influence in their language and daily life from Hollywood or Bollywood movies, web series, and music. For 62% of Indians, integrating terms from fandoms or pop culture isn't solely about language; it's a medium for infusing humor and joy into daily interactions, creating engaging and light-hearted atmospheres among enthusiasts who share similar fandom references. This vibrant fusion between language and fandom perfectly aligns with our commitment to enable the learning of diverse languages and cultures, bridging any language barriers and bringing enthusiasts closer to their cherished fandoms in an engaging and immersive manner.” A significant majority, 66% of Indians also expressed interest in joining language learning communities linked to their cherished fan groups.
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Regional influencers struggle to break the dominance of actors in brand tie-ups as target audience remains star-struck
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