Column: We’re thoughtful about what we eat. How come we’re thoughtless about what we share online?
LA TimesA good information diet is akin to a good nutritional diet, and the internet can be an unhealthy place. When I’ve confronted those friends — intelligent and thoughtful save for their tendency to share fake articles — their defense often goes something like “Yeah, but this is Facebook, where dumb stuff happens.” And there’s truth in that. Scholars are starting to identify social media platforms and other internet companies as part of a new form of “surveillance capitalism,” a term popularized by Harvard professor Shoshana Zuboff. In Zuboff’s new book “The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power,” she says companies like Facebook and Instagram “claim human experience as free raw material,” then use machine intelligence to create “prediction products” that are bought and sold in speculative markets. But they can’t stop people from posting unverified information about immigration enforcement activity on social media, where thousands of people — sometimes celebrities with huge followings — reshare it with the best of intentions.