Explained | Why Apple wants a retail store in India
1 year, 8 months ago

Explained | Why Apple wants a retail store in India

The Hindu  

Amid much fanfare, Apple opened its first retail store in Mumbai, India on April 18. Apart from the consumer angle, Apple’s growing dominance in the premium handset market has made the tech giant go beyond the online and reseller model. “With stores, they can now help consumers understand Apple deeper, which will result in more consumers, more sales and more satisfaction from consumers,” research firm Techarc said. With these new stores or further retail expansions, if any, Apple customers can pick products online or from physical stores as per their convenience.

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