Swiftenomics: Australian leg of Eras Tour expected to generate $136 million in activity
11 months, 2 weeks ago

Swiftenomics: Australian leg of Eras Tour expected to generate $136 million in activity

ABC  

As Australia readies for Taylor Swift's Eras Tour, Melbourne and Sydney are gearing up for "Swiftenomics". Key points: Venues NSW expects Taylor Swift's Eras Tour to gross $135.6 million in Australia By its end, The Washington Post estimates the concert series will contribute US$5.7 billion to the US economy The tour kicks off in Melbourne on February 16 Early Eras Tour concerts in the United States made the singer-songwriter about $US13 million a night, according to Bloomberg, and generated considerable economic activity for the communities involved. "By comparison, the New Year's Test is five days in a row 30,000 people and it's New South Wales's largest annual sporting event," Ms Mather said. "We wanted to kind of bring people together, there are so many fans in the city, as well as researchers and experts who know a lot about Taylor Swift," Professor Given said.

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