From Dadar to Delhi: How AI-powered storytelling is reshaping Indian advertising
Live MintA light breeze drifted through a small creative agency in Mumbai’s Dadar district one summer morning. After feeding the AI a few prompts about the brand’s vibrant identity, the marketing team was flooded with punchy lines that mixed local phrases with pop culture references. Using AI, the brand generated video scripts and social media captions in multiple languages, each infused with local cultural references—Punjab’s robust chai traditions, Assam’s proud tea heritage and more. “AI’s ability to craft hyper-personalized messages is a game-changer, especially in a market like India, where diversity in language, culture and preferences poses significant challenges. Multiple angles, one unified message A media house in Mumbai used AI to maintain narrative consistency across platforms—from print ads to social posts to radio jingles.
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