Flavouring gin with fragrance
Live MintBhagath Reddy, the Bengaluru-born CEO and founder of a luxury spirits company based in the city of Grasse on the French Riviera, laughs when you ask if he considers himself the titular Comte De Grasse, the name of his company. With a background in luxury retail, Reddy founded Comte de Grasse in 2017, inspired by the flora of the Mediterranean region and by Grasse, considered the perfume capital of the world. The processes are not entirely dissimilar, but certain techniques used in the perfume industry are more refined and sophisticated, and we felt they would be adaptable to create extraordinary spirits,” says Reddy. Their first brand is 44°, a luxury sipping gin named after the coordinates of Grasse infused with numerous botanicals native to the region. It took over two years to perfect this process and create the first of two products, the 44°N gin, which launched in Europe, Australia, Canada and other markets in 2018 and in India in late 2023, and the 06 Vodka Rosé, a super-premium vodka created using an extract of Organic Rosé wine from Chateau Vert infused into French winter wheat Vodka.
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