Maybe we should all stop pretending Lizzo’s new shapewear brand is actually good for women
The IndependentThe best of Voices delivered to your inbox every week - from controversial columns to expert analysis Sign up for our free weekly Voices newsletter for expert opinion and columns Sign up to our free weekly Voices newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. In press materials, Lizzo said, “I was tired of seeing this sad, restrictive shapewear that literally no-one wanted to wear.” Later on, she added, “I decided to take on the challenge of allowing women to feel unapologetically good about themselves again.” Which left me a bit confused. Shapewear on the whole doesn’t tend to make women feel good about themselves — quite the opposite. During the worst moments of the pandemic — and perhaps as a result of many of us eating our body weight in Cheetos daily — Kim Kardashian’s Skims brand doubled in value to $3.2 billion. What’s changed mostly with shapewear now is that it affords many women the illusion of freedom as they show off their whittled-down forms in body-conscious clothing.
History of this topic
Lizzo doesn’t want to be the ‘token big girl’ in fashion
The Independent
Lizzo announces launch of shapewear brand, Yitty
The Independent
It's Time To Write The Obituary For Shapewear
Huff PostDiscover Related
