Men's Shapewear Is Here, But Will Men Actually Wear It? We Asked Them.

Sian Kennedy/Skims Today, brands like Under Armour, Skims, Leo by Leonisa and Fabletics offer bodysuits, vests and padded tank tops for men looking to smooth out lumps and bumps. “That means we’ve had 50 million men coming to site over the last few months.” “I think men are just as unhappy with their shapes as women are, so I’m not surprised that there is a demand for it among guys.” - Nick Steele, a YouTuber who has tried shapewear The company’s initial ad campaign for the line featured high-profile athletes ― soccer star Neymar Jr., the NFL’s Nick Bosa and NBA All-Star Shai Gilgeous-Alexander ― all tugging up their shirts to reveal their Skims. “Then for some reason it sparked me to critically think about my underwear and I realized that I never cared to wear nice quality underwear, so I figured I would give it a try.” “Compression wear is more intimate than outerwear and I think men have been conditioned to not have these concerns about their bodies.” - Lee Massey, a man who has been wearing shapewear for about three years For Kim, it’s not about creating a compressed look ― it’s more about wanting to up his game when it comes to underwear and other basics like T-shirts, sweats and hoodies. “Hopefully the more high-profile ad campaigns will take away some of the embarrassment that some men feel about wearing shapewear ― I’m all for that.” Catherine Falls Commercial via Getty Images Some surveys estimate that around 28% of men aged 18 and over regularly struggle with their body image. “I think men are getting into shapewear because the negative connotation or stigma surrounding men entering ‘women’s’ spaces is diminishing greatly,” he said.