Behind the scenes of Brett Yormark’s yearlong push to get the Big 12 to 16
1 year, 2 months ago

Behind the scenes of Brett Yormark’s yearlong push to get the Big 12 to 16

New York Times  

Mack Rhoades was pacing in his vacation home in New Mexico, starting to seriously fear the deal was falling apart. Texas Tech president Lawrence Schovanec, who led the three-person search committee with Livingstone and Kansas chancellor Douglas Girod, said the Big 12 board labeled Yormark as the “high risk, high reward” finalist. “If you’re ESPN and Fox, does it hurt you to open up with the Big 12 right now and see side-by-side what’s the better long-term commitment?” Yormark told The Athletic that day. “We talked a lot about being patient,” said Livingstone, the Big 12’s board chair. “Right now, if you’re not trying to be aggressive, you get left behind.” Yormark was still feeling bullish about Colorado at Big 12 media days in July.

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