John Rich PULLS Bud Light from his popular Redneck Riviera bar amid Dylan Mulvaney controversy

Country music star John Rich has joined Travis Tritt and Kid Rock in boycotting Bud Light as the controversy over the beer giant retaining trans influencer Dylan Mulvaney as an ambassador rages on. That's how it works,' Rich told Carlson Mulvaney, who is known for her popular series, on TikTok documenting her gender transition, first posted a In the video, Mulvaney cracks open a regular can of Bud Light, chats about March Madness, promotes a Bud Light contest and says that the brand had also sent her a special can with her face on it to celebrate the year anniversary of documenting her transition. Bud Light marketing exec Alissa Heinerscheid said recently that the brand risked becoming 'out-of-touch' due to its 'fratty' image It comes after backlash the company has been receiving after beer giant Bud Light celebrated polarizing Trans activist Dylan Mulvaney in a new promotion In response to the Mulvaney firestorm, Anheuser-Busch has defended working with Mulvaney and is also standing by its marketing team. The company has been hit with a barrage of complaints, with many customers filming themselves pouring the liquid away Mulvaney, who identifies as a woman, announced the partnership Saturday as part of the beer company's promotional event for the NCAA March Madness tournament Amid the backlash, a satirical website published a post claiming that Anheuser-Busch, the maker of Bud Light, had fired its entire marketing team responsible for the moves.