World’s No. 1 jewellery maker is ditching mined diamonds
3 years, 7 months ago

World’s No. 1 jewellery maker is ditching mined diamonds

Live Mint  

Pandora A/S, which makes more pieces of jewellery than any other company in the world, will stop using mined diamonds as part of a broader strategy to drop raw materials associated with unethical production methods. A host of lab-grown-diamond makers and retailers have sprung up in recent years, keen to target customers with more affordable stones that aren’t marred by the same ethical and environmental issues as mined diamonds. The decision to shun mined diamonds comes less than a year after Pandora pledged to stop relying on newly mined gold and silver in its jewellery. The Danish company, which has branded itself a maker of affordable jewellery, used mined diamonds in just 50,000 pieces last year out of a total of roughly 85 million.

History of this topic

Why diamonds are losing currency, a hint from labs
1 month ago
Lab-grown diamonds: Goldiam leads the charge, Trent joins the race
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How do Pandora’s lab-grown diamonds compare to the real deal?
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For the love of diamonds
3 years, 7 months ago
Pandora to stop using mined diamonds
3 years, 7 months ago
Can lab-grown diamonds replace the real thing?
4 years, 2 months ago

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