
Juul scores big win when FDA walks back marketing ban on its e-cigarette
The IndependentThe latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Your briefing on the latest headlines from across the US SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Juul, the e-cigarette, has scored a big win as the Food and Drug Administration rescinded its marketing ban on the product on Thursday. The FDA blocked Juul’s application after a two-year review, finding the documents “lacked sufficient evidence regarding the toxicological profile of the products to demonstrate that the marketing of the products met the public health standard required by law.” The FDA has now announced that it would be rescinding the action due to new case law and the agency’s review of information that had been provided by the the company. Juul, the e-cigarette, has scored a big win as the Food and Drug Administration rescinded its marketing ban on the product on Thursday. In response to the update, Juul Labs stated they “appreciate the FDA’s decision and now look forward to re-engaging with the agency on a science- and evidence-based process to pursue a marketing authorization for JUUL products.
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