India leads mobile ad fraud across Asia: Report
5 years, 4 months ago

India leads mobile ad fraud across Asia: Report

India TV News  

India leads mobile ad fraud across Asia: Report Major types of ad fraud are cookie stuffing, adware traffic, data fraud and ad injection. India is leading mobile ad fraud in Asia with a rate of 62 per cent as marketers are spending nearly 20 per cent of their advertising budget on ad fraud, a new report said on Monday. Nine out of 10 marketers said there is scope for improvement in ad fraud prevention methods while 95 per cent respondents felt that lack of penalties and transparency in industry regulations give rise to ad fraud," said the report titled 'Ad Fraud Benchmark Report' from global non-profit organization Mobile Marketing Association. Only 37 per cent respondents are aware of Blockchain and its application to fraud prevention, said the report published in collaboration with a leading research firm Decision Lab.

India Fraud Report Cent Mobile Ad Fraud  cent  asia  report  mobile  stuffing  traffic  marketers  leads  fraud  transparency  india  ad  types

History of this topic

59% of Indian companies report financial fraud; procurement fraud tops concerns: PwC Survey
3 months, 1 week ago

59% of Indian companies report financial fraud; procurement fraud tops concerns: PwC Survey

Live Mint  

New Delhi, December 18 : A staggering 59 per cent of Indian companies experienced financial or economic fraud in the past 24 months, according to PwC's 'Global Economic Crime Survey 2024 - India Outlook. This marks an 18 per cent increase compared to the global average of 41 per cent and a 7 per cent rise within India since the …

India tops global list for mobile malware attacks; banking systems particularly vulnerable
3 months, 3 weeks ago

India tops global list for mobile malware attacks; banking systems particularly vulnerable

New Indian Express  

NEW DELHI: In a startling revelation, India now tops the list for mobile malware attacks globally, surpassing the United States and Canada, with a disappointing step-up from its previous third-place ranking, according to a report. "India has become the top global target for mobile malware attacks, accounting for 28 percent of the total, surpassing the United States and Canada. This …

Indian Govt Is Warning People About Fraud Ads That Can Steal Your Money: Here’s What It Says
11 months, 2 weeks ago

Indian Govt Is Warning People About Fraud Ads That Can Steal Your Money: Here’s What It Says

News 18  

Many people in India have been getting warning messages from the Indian government and even banks highlighting to them the cyber crimes that have become rampant. The government is also taking part in this exercise, alerting citizens about fraud ads that can be used to infect your devices with malware and try to steal money. In this case, the government …

Fraud Losses Increasing in India, Finds Study
1 year, 1 month ago

Fraud Losses Increasing in India, Finds Study

Deccan Chronicle  

Mumbai: India is seeing a significant upswing in fraudulent activities resulting in an increase in fraud losses with financial services reporting the biggest increase. A study conducted by Forrester Consulting, commissioned by Experian, a leading global information services provider, found that year-on-year fraud losses are increasing for nearly two-thirds of respondents, with financial services organisations reporting the biggest increase in …

57% of all fraud incidents in India are ‘platform’ frauds: PwC India
1 year, 10 months ago

57% of all fraud incidents in India are ‘platform’ frauds: PwC India

The Hindu  

More than half of all fraud incidents in India were 'platform' fraud, a novel form of economic crime that involves fraudulent activities associated with social media, e-commerce, enterprise and finTech platforms, said a PricewaterhouseCoopers Private Limited India report on May 11. The onset of the pandemic has led to an increase in platform fraud, said the second edition of PwC’s …

Advertisers spent $240 billion on mobile ads last year
3 years, 11 months ago

Advertisers spent $240 billion on mobile ads last year

The Hindu  

With smartphone apps becoming a dynamic digital space, advertisers spent over $240 billion on mobile ads, according to app analytics firm App Annie. India recorded the biggest surge as consumers spent 80% more time in smartphone apps in the March-ended quarter compared with 2019, according to App Annie. The global advertising market shrank 4.2% last year as an effect of …

Mobile ad frauds rise as smartphone usage surges during the pandemic
4 years, 3 months ago

Mobile ad frauds rise as smartphone usage surges during the pandemic

The Hindu  

Mobile ad frauds have increased this year between January and August, with fake users and bots being the most prevalent fraud type. Scammers use fake bots to generate fake clicks on an ad, or fake visits on a website generating the ad, according to analytics firm Adjust. Globally, fake users or bots made up for more than half the number …

India has high incidence of mobile ad frauds
5 years, 4 months ago

India has high incidence of mobile ad frauds

Deccan Chronicle  

Chennai: Mobile ad frauds are becoming a major challenge for marketers. Indian marketers spend nearly 20 per cent of their advertising budget on ad fraud, a survey by Mobile Marketing Association found. Major types of ad frauds are cookie stuffing, adware traffic, data fraud and ad injection. Misrepresentation frauds attempt to falsify site or ad-specific info and these include ad …

India accounts for 8.7% of global online ad fraud: report
6 years ago

India accounts for 8.7% of global online ad fraud: report

Live Mint  

Spending on online advertising is growing and so are the attempts to manipulate advertisers through ad frauds. A report released by analytics firm techARC on Tuesday claims that India with a market size of $1.63 billion accounted for 8.7% of worldwide digital ad fraud in 2018. Online commerce in India is the biggest breeding ground for ad fraud and contributed …

Increased use of smartphones, falling data prices to spur India's digital ad spending to Rs 13,000 cr by 2018: Survey
7 years, 4 months ago

Increased use of smartphones, falling data prices to spur India's digital ad spending to Rs 13,000 cr by 2018: Survey

Firstpost  

Digital ad spending expected to witness an exponential increase from current level of Rs 9,800 crore due to widespread availability of 3G/4G services New Delhi: Riding on growing demand for smartphones and falling data prices, digital advertising spend in the country is likely to rise to Rs 13,000 crore by December 2018 at annual growth rate of 35 percent, a …

India on top of list of countries that receive the highest number of spam calls
7 years, 8 months ago

India on top of list of countries that receive the highest number of spam calls

Firstpost  

India figures at the top of a list of 20 countries that receive the highest number of spam calls getting 22 spam calls on an average every month. India figures at the top of a list of 20 countries that receive the highest number of spam calls, with a smartphone user getting over 22 spam calls on an average every …

With more digital transactions, India likely to witness 60-65 pc rise in mobile frauds: Study
8 years, 3 months ago

With more digital transactions, India likely to witness 60-65 pc rise in mobile frauds: Study

India TV News  

With the surge in digital transactions via e-wallets and other online payment gateways, mobile frauds are expected to grow to 60-65 per cent in the country by 2017, a leading industry body said on Monday. "Mobile frauds are areas of great concern for companies as 40-45 per cent of financial transactions are done via mobile devices and this threat is …

Deceptive advertising viruses running rampant in India: Cheetah Mobile
8 years, 9 months ago

Deceptive advertising viruses running rampant in India: Cheetah Mobile

Firstpost  

A report by Cheetah Mobile Security Research Lab reveals that mobile malware has been running rampant in India. The report also claims that almost 45 percent of the infected phones are dealing with the following top 10 viruses: Needless to say, budget Android phones are extremely popular in India. Cheetah Mobile report talks about several typical categories of these deceptive …

Beware! Indian Android users second most vulnerable to malware attack
9 years, 2 months ago

Beware! Indian Android users second most vulnerable to malware attack

India TV News  

New Delhi: India is not only home to one of the largest smartphone userbase, but also the second most affected in terms of Android malware with close to one million devices being infected in 2015, a report by Cheetah Mobile Security today said. In 2015, over 800,000 Android users were affected by malicious promotion malwares, while mobile payment viruses caused …

After US and Japan, India most affected by online banking malware: report
10 years, 9 months ago

After US and Japan, India most affected by online banking malware: report

Firstpost  

India has made it to the top 3 most affected countries by online banking malwares after the US and Japan. New Delhi: The use of Internet has improved the overall banking services in India, but, it has also led to a heightened activity by cyber criminals making the country the third most affected globally by online malwares, a report by …

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