Flipkart brings print to life with its innovative wet-swipe ad: 'Print isn’t dead, stale ideas are'

Flipkart’s recent front-page jacket ad in the Hindustan Times on Sunday made waves by turning a traditional newspaper read into an interactive experience. The ad’s creative approach reinforced Flipkart's commitment to delivering essentials with speed, prompting readers to exclaim, “Doodh ka doodh, paani ka paani!” Flipkart’s creative ad in Hindustan Times amazed readers with an interactive, swipe-to-reveal feature. Check out the ad here: Social media buzz: “Print isn’t dead, stale ideas are” The ad quickly garnered admiration on social media platforms, where many praised the fresh approach. One user wrote, “For those who were saying that print media is dying, print media will rule for another decade.” Another user echoed this sentiment, stating, “Print isn’t dead, stale ideas are. Print can still surprise and engage audiences in a digital-first world.” Another impressed viewer commented, “I'm impressed by Flipkart's recent ad showcasing the innovative use of a slightly textured paper and the clever tagline "10 minute me ye sab replace ho jaega".” Check out few posts on X: The campaign stood as a reminder that print media, with a dash of creativity, could still engage audiences in unexpected and delightful ways.