Silicon Valley’s Macho Makeover Was a Warning, Not a Trend
If the Silicon Valley of the 2000s and 2010s prided itself on an anti-fashion ethos—the hoodie, the New Balance trainer, the uniform of studied indifference to material possessions—then today’s tech billionaires have flipped the script. Elon Musk, the self-styled messiah of Mars and free-speech absolutism, oscillates between Belstaff leather flight jackets that scream “aging rock star managing his seventh divorce” and all-black Tom Ford suits that suggest “billionaire villain in a sci-fi movie who insists he’s the hero.” Then there’s Amazon’s Jeff Bezos, once a dorky, fleece-vested book salesman, who has since undergone a biceps-first metamorphosis into a Vin Diesel–adjacent yacht lord. It’s a stark contrast to 1999 when he revealed to WIRED his love for shirts with “hidden snaps” under the collar points for easy tie removal. When asked why he wore the same thing every day, Zuckerberg responded: “I’m in this really lucky position where I get to wake up every day and help serve more than a billion people.
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