Young people drawn increasingly to cherished traditions
China DailyTwo young women wearing traditional Chinese hanfu visit a street in Xiangyang, Hubei province, on Oct 10. Moreover, since the 2000s, the post-80s and post-90s age groups have gradually become the main force in society, with higher levels of education and greater cultural acceptance, Su said, adding that they also pursue novelty and individuality, so it's no surprise that young people are focusing on traditional culture. He said institutions, including museums, have also launched cultural and creative products, attracting numerous young people to line up for purchases, and even scalpers selling refrigerator magnets. Gao, the lecturer, said young people's enthusiasm for traditional culture shows that historical and cultural confidence has been significantly enhanced in China. "We should invite more inheritors of this heritage to the internet, to allow more young people to access high-quality cultural content and products through diverse technological means," Gao added.