Tesla's Annual Sales Dropped for the First Time—but the EV Industry Keeps Growing
WiredJust a few days into 2025, electric vehicles are already having a roller coaster ride of a year. Global EV sales numbers likely won’t be fully collated till next month, but analysts say that in the US, electric vehicles seem to be on track for a pretty reasonable 8 percent of all car sales in 2024. The way we’re seeing the market evolve is more realistic.” “Everyone is continuing to move forward slowly,” says Corey Cantor, a senior associate who covers electric vehicles at BloombergNEF, of electric cars and their manufacturers. Electrifying “has been one of the largest changes that the auto industry has ever seen—and the auto industry doesn’t change overnight,” says Ivan Drury, director of insights at Edmunds, the automotive website. In 2006, Musk published his “Master Plan” that laid out Tesla’s “overarching purpose”: “to help expedite the move from a mine-and-burn hydrocarbon economy towards a solar electric economy, which I believe to be the primary, but not exclusive, sustainable solution.” Tesla’s annual growth challenges stem, in part, from the fact that the gambit worked, and there is now much more global competition in the EV space.