Instagram drastically scaling back shopping features due to company priority changes, report says

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Instagram is reportedly scaling back the shopping features on its platform to focus the company’s e-commerce efforts more on those directly driving advertising. The company’s employees were notified of the change in direction and told that the platform’s existing shopping page would eventually disappear, tech publication The Information reported, citing an internal company memo. “Commerce remains important for Instagram as we continue to make it easier for people to discover and shop products throughout the app from feed, stories, reels and innovations like live shopping and drops,” a spokesperson for parent company Meta told Insider. While it is putting a number of its e-commerce features on the back burner – including Meta’s investment in “creator commerce” within Instagram shopping and its “Friends & Family Shopping” section – the app’s shopping tab will still provide a platform for people to find new brands personalised for them.