Turki Alalshikh is the mastermind behind Saudi Arabia's big money boxing fights and ended a 15-year feud between Eddie Hearn and Frank Warren... but how did he come to power? And why is he called 'His

Whether you're a fan of the boxing scene rapidly escalating in Saudi Arabia or not, the investment from the Middle East has changed the sport forever - and there is one man at the centre of it all. Saudi advisor at the Royal Court Turki Alalshikh is the brains behind the country's high profile boxing fights over the last year Alalshikh has been instrumental in bringing huge names like Tyson Fury and Francis Ngannou to the Kingdom Not much is known about the 42-year-old, who has close ties with many of the sport's top fighters and promoters - who address him as 'His Excellency'. Alalshikh's department wasted little time in arranging Joshua's fight against Ngannou this year A lot of effort and investment has gone into his events and it shows how serious he has been about making Saudi Arabia the boxing capital of the world. Alalshikh is pictured alongside a host of boxing legends - including Mike Tyson, Manny Pacquiao, Ricky Hatton, Amir Khan and Lennox Lewis He has helped produce big-budget Hollywood-style movie trailers promoting the fights - such as a clip depicting Anthony Joshua an Deontay Wilder as zombies Just look at Fury vs Usyk, which had failed to come to fruition on two occasions before Alalshikh hammered out a deal to bring the first undisputed fight since 1999 and gave it another lavish title 'Ring of Fire'. Alalshikh even convinced rival promoters Eddie Hearn and Frank Warren to end their 15-year feud and sign a deal to produce a '5v5' card That's not the first time Alalshikh has played peacemaker.