TikTok parent ByteDance introduces a new search engine in China called Toutiao Search
Parent company of TikTok, ByteDance, is also moving into work-place messaging and music streaming. ByteDance, the owner of short-video app TikTok, has launched a new search engine in China, entering a sector currently dominated by Baidu Inc. Beijing-based ByteDance is moving beyond its core businesses in news and video and into work-place messaging and music streaming, competing with Tencent Holdings and other Chinese tech firms. The domain for the new search engine, Toutiao Search, sits within the company’s flagship product — Chinese news aggregator Jinri Toutiao. A search for “June Fourth”, a term associated with the violent suppression of pro-democracy demonstrations in Beijing’s Tiananmen Square in 1989, the search engine showed results from the People’s Daily and other official news websites. “We have estimated that there are about two new players emerging in the search engine market each year,” Ping Xiaoli, general manager of Baidu App, told reporters last week when asked about Bytedance’s search engine.
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