Explained: TRP and its loopholes
4 years, 2 months ago

Explained: TRP and its loopholes

The Hindu  

What is a TRP? In India, the TRP is recorded by the Broadcast Audience Research Council using Bar-O-Meters that are installed in televisions in selected households. The BARC on its website has said that the viewing behaviour of panel homes is reported to BARC India daily. “BARC India also involves a separate vigilance agency to check on outliers that it considers highly suspicious,” the website says. “As in all our previous cases of suspected panel homes intrusions, BARC India continues to follow its established vigilance and disciplinary guidelines.

History of this topic

Republic TV, 2 Marathi Channels Manipulated TRP Ratings : Mumbai Police
4 years, 2 months ago

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