Explained: TRP and its loopholes
4 years, 2 months ago

Explained: TRP and its loopholes

The Hindu  

What is a TRP? In India, the TRP is recorded by the Broadcast Audience Research Council using Bar-O-Meters that are installed in televisions in selected households. The BARC on its website has said that the viewing behaviour of panel homes is reported to BARC India daily. “BARC India also involves a separate vigilance agency to check on outliers that it considers highly suspicious,” the website says. “As in all our previous cases of suspected panel homes intrusions, BARC India continues to follow its established vigilance and disciplinary guidelines.

India Panel Households Trp Barc Barc India Panel Homes  barometers  india  explained  guidelines  homes  households  panel  installed  media  trp  barc  loopholes

History of this topic

Republic TV, 2 Marathi Channels Manipulated TRP Ratings : Mumbai Police
4 years, 2 months ago

Republic TV, 2 Marathi Channels Manipulated TRP Ratings : Mumbai Police

Live Law  

The Mumbai Police on Thursday claimed to have busted a racket that involved private television channels manipulating their Television Rating Points, or TRP. "Investigation reveals that Republic TV, Fakth Marati and Box Cinema have indulged in such activities", the Mumbai police said in a statement.A household comprising people who were not literate always had an English news channel switched. "Investigation …

Discover Related