McDonald's China to upgrade value propositions in 2025
By Wang Zhuoqiong | chinadaily.com.cn | Updated: 2024-12-31 15:53 McDonald's China has recently announced plans to enhance its four key value initiatives in 2025 to align with evolving consumer needs and market trends. McDonald's China has recently announced plans to enhance its four key value initiatives in 2025 to align with evolving consumer needs and market trends. Phyllis Cheung, CEO of McDonald's China, emphasized the company's strategy to leverage its system advantages, including supply chain efficiencies, operational excellence and digital capabilities, to focus on offering value products. Serving over 1.2 billion customers annually, McDonald's China continues to focus on its core audience of young consumers while adapting its offerings to meet their changing demands, said the company.
Discover Related
Global ties more critical amid uncertainties
MOC expects consumption to steadily grow this year
Retail giants bullish on consumption rebound
MOC expects consumption to steadily grow this year
Retail giants bullish on consumption rebound
Retail giants bullish on consumption rebound
Retail giants bullish on consumption rebound
Weifang sets bold vision for sustainable growth and innovation in 2025
China meets multiple targets for 14th Five-Year Plan ahead of schedule
Taiwan says TSMC’s $100 billion chip investment in the U.S. wasn’t because of U.S. pressure
More consumption incentives needed
China's consumption upgrade presenting new opportunities
China's consumption upgrade presenting new opportunities
Shandong continues to boost sales via trade-in policy in 2025
Trade-in initiative to be expanded
Trade-in initiative to be expanded
Initiatives to boost consumption in Shandong
China builds economic fortress as US trade pressure mounts: Report
McDonald’s improving global sales help to offset US weakness in fourth quarter
Chinese economy expected to rebound continuously in 2025: economist
Focus to attract global capital that aligns with long-term growth goals
Consumers to play bigger role in spurring growth
Shandong aims to boost high-quality growth across the board
Made in China 2025 'hugely successful' despite US efforts to thwart plan
McKinsey regional chief says confident in Chinese economy
Shandong conference seeks to boost consumption, open up further
China's home appliance sales surge in 2024 under trade-in scheme
To kick off 2025, fast-food chains revamp menus to court cost-conscious consumers
Can rice cookers and microwaves help save China’s economy?