
Cyber Monday transforms as shoppers are more connected
Associated PressNEW YORK — The Monday after Thanksgiving is still a time when millions of Americans pause to check out online deals and check off items from their gift list — but a one-day Cyber Monday frenzy appears to be going the way of the dial-up modem. Shoppers who have high-speed connections at home and on their phones are pouncing on deals that stores are spreading out over several days, leaving the so-called Cyber Monday online shopping bonanza in danger of losing its title as the top online sales day. “Because Cyber Monday is no longer about the connection, it’s just another sales day that I can plan for, like a Labor Day sale or Fourth of July sale,” said Gartner analyst Gene Alvarez. “It seems like they should rename Black Friday to Black Friday Week and rename Cyber Monday to Cyber Monday weekend,” she said. Research firm comScore predicted that online spending on Cyber Monday will jump to $3.5 billion from $3.12 billion last year, and will release its tally for the day on Wednesday.
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