How a healthcare app is breaking down barriers for better access
The IndependentAccess to healthcare is often cited as a universal right but as costs increase exponentially, that access becomes increasingly limited. “One of the challenges is the time pressure and the administrative burden doctors are under,” says Ada co-founder and CEO, Daniel Nathrath. The patient uses the Ada app at home and that is shared with the doctor, so the doctor doesn’t start the consultation with a blank sheet of paper.” In the three years since making the app available to consumers, Ada has acquired 8 million users and delivered 15 million diagnoses, the kind of growth curve any startup would kill for. “Seven per cent of all Google searches are about health, the second-most searched subject,” he explains. However, he concedes that embedding such technology in large, national health programmes is not straightforward: “In large organisations, it takes time for these things to be adopted, but I think that is healthy as people should study these things closely before deciding to use them.” But regardless, his and Ada’s attention is shifting from the development of the tech itself towards commercialisation.
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