Younger daters are tired of swiping. A host of new L.A. startups is vying for their attention
LA TimesFirst Round’s on Me, a dating app based in El Segundo, launched nationwide in August. “The online dating industry is still making money, but from a growth perspective, they’re facing challenges right now,” said Andrew Marok, an industry analyst at Raymond James. Feminella, 34, hopes his app can offer users a different experience than what they’ve already found on the most popular cohort of dating apps. “It’s so overwhelming and it can be a waste of time.” Other tech-enabled matchmaking services that stray away from traditional dating app formats already exist in Los Angeles, like the self-described “modern matchmaking” company Three Day Rule. “In the app-based dating market, the barriers to entry are relatively low but the barriers to scale are pretty high.” Despite the plethora of smaller apps, the vast majority of the market remains dominated by Grindr, Bumble and Match Group, the three publicly traded dating app companies, said Oppenheimer & Co. analyst Jason Helfstein.
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