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A Delhi-based entrepreneur's deep dive into Uber’s pricing algorithm has stirred an online debate about fairness and transparency in ride-hailing services. A Delhi entrepreneur's Uber pricing experiment revealed fare discrepancies based on device platform and battery levels. In a post titled “The Curious Case of Uber Fare Discrepancies: Platform and Battery Impact,” Singh documented his experiment with screenshots. Discounts such as “13% off” or “50% off” appeared inconsistently, leading him to suspect Uber’s pricing algorithms might vary based on the platform. “By leveraging battery data, pricing algorithms could exploit a user’s situational vulnerability,” he explained, linking the phenomenon to behavioural economics.

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