Adidas cuts pro-Palestinian Bella Hadid from shoe campaign linked to deadly 1972 Olympics
LA TimesAdidas apologized for “any upset or distress caused” by its use of Bella Hadid as an ambassador for the new SL72 sneaker campaign. Adidas has removed Bella Hadid from its social media pages after issuing an apology for “any upset or distress caused” by its release of an ad campaign for retro sneakers based on shoes first released during the 1972 Munich Olympics. The American Jewish Committee condemned Adidas’ decision, labeling it either a “massive oversight or intentionally inflammatory.” “For Adidas to pick a vocal anti-Israel model to recall this dark Olympics is either a massive oversight or intentionally inflammatory. “The adidas Originals SL72 campaign unites a broad range of partners to celebrate our lightweight running shoe, designed more than 50 years ago and worn in sport and culture around the world,” a spokesperson told The Times via email.
History of this topic
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Adidas drops Bella Hadid from campaign referencing 1972 Munich Olympics
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