Why did Google offered to split its ad-tech business?
Why did Google offered to split its ad-tech business? According to the Wall Street Journal, the deal was part of multiple concessions the tech giant offered the US Department of Justice to avoid lawsuits alleging anti-competitive practices. Google reportedly offered the US government to split its ad-tech business, which allows companies to place ads on the Internet and apps, into a separate entity under the Alphabet umbrella, to avoid an antitrust lawsuit. The US Justice Department is conducting a probe into allegations that "Google abuses its role as both a broker and auctioneer of digital In a 64-page complaint with 194 numbered items, the US Justice Department and 11 states sued Google in October 2020 for antitrust violations, alleging that it weaponised its dominance in online search and advertising to kill off competition and harm consumers. The UK competition watchdog in May opened a second investigation into Google's unfair practices in ad tech, following the launch of a probe into Google and Meta's 'Jedi Blue' agreement.
Discover Related
Google’s $32 Billion Wiz Buyout Fast-Tracked Under Donald Trump's Leadership: Report
Google to buy cybersecurity firm Wiz for $32 billion in biggest deal in company's history
Google buys Wiz: Backer Sequoia Capital to reap 25-fold return from the deal
Google set to acquire cybersecurity firm Wiz for $32 billion
Google Preparing to Partner With Taiwan's MediaTek On Next AI Chip: Report
Google preparing to partner with Taiwan's MediaTek on next AI chip: Report
Alphabet to buy cybersecurity startup Wiz for $32 billion
Google to fire more employees as company is spending heavily on AI
Google's AI previews erode the internet, US edtech company says in lawsuit
Google Scraps Diversity Hiring Goals To Comply With Trump's New Directive
Google scraps its diversity hiring goals as it complies with Trump’s new government contractor rules
Google to fight $4.33 billion EU antitrust fine over Android
Apple, Google mobile ecosystems face UK probe under new tech rules
UK watchdog targets Apple, Google mobile ecosystems with new digital market powers
Google must face part of US consumer lawsuit over search dominance
What will happen to TikTok on Apple and Google’s app store on Sunday?