Extending HK's green touch to ASEAN, Middle East

Although Hong Kong has cutting-edge proprietary sustainability technologies, local enterprises still need to gain the long-term trust of their business partners in Association of Southeast Asian Nations and the Middle East by understanding their religion, culture, languages and business practices. While the current energy protocols in the Middle East are tailored to local conditions, Unity Group will leverage the business experience gained in the Hong Kong market to offer innovative approaches for enhancing energy efficiency and sustainability,” says Wong. Pang sees Middle Eastern clients as having strong demand for Hong Kong’s property technology solutions. If we can satisfy local customers’ needs, we can leverage and replicate the business experience gained in Hong Kong, standardize our products and sell those solutions to other markets of the Chinese mainland, ASEAN and the Middle East,” says Pang. “Moreover, Hong Kong can combine its niches in software technology solutions and the mainland’s manufacturing prowess in hardware technology products to provide a full suite of smart building technology products and solutions.” In his view, the SAR government can do more branding promotion work for startup companies through its links with governments and property developers in ASEAN and the Middle East.