Apple is having a rough 2025 so far. But it’s not all doom and gloom

New York CNN — When Apple unveiled its revamped Siri last June, the company called it “the start of a new era” for the 13-year-old digital helper. The delay fueled concerns that Apple could fall behind in the AI race and sparked worries within the company’s Siri division, according to Bloomberg, which reported on Friday that the executive in charge of the product called the holdup “ugly” and “embarrassing.” AI is believed to be the next evolution of how we use the internet, potentially shaping the way people work, communicate and get information in the future. Global iPhone revenue — a driving factor of Apple’s more than $3 trillion market cap — also fell short of Wall Street’s expectations in Apple’s fiscal first quarter, although overall revenue grew 4% year-over-year. “I can’t remember Apple doing anything like that in the past,” said Gene Munster, managing partner for Deepwater Asset Management and a former industry analyst who has been following Apple for decades. Still, some analysts are confident that Apple’s future is bright despite the setbacks, with Wedbush Securities’ Dan Ives writing in a recent research note that “Apple will make new…highs in 2025.” Cook also said on Apple’s most recent earnings call that iPhone sales were stronger in markets where Apple Intelligence is available.