US takes on Google in blockbuster antitrust trial to determine if tech firm holds unfair monopoly in online advertising
Google is back in court to answer accusations that it has cultivated an illegal monopoly on the lucrative digital ad market, marking the second attempt by the US government to possibly break up one of the most profitable companies in the world. The new antitrust case is being brought in the Eastern District of Virginia by the US Department of Justice and 17 state attorneys general, all of whom are alleging that Google's iron grip on the market for ad-tech software used to buy and sell internet ads is illegal. If the judge rules against Google, she could force it to sell off Ad Manager, destroying a consistent source of revenue for the company If the judge rules against Google, she could force it to sell off Ad Manager, destroying a consistent source of revenue for the company and broadening the landscape of the online advertising industry. A ruling against Google could effectively eliminate billions worth of revenue it books every year from its ad tech business. Judge Brinkema criticized Google last month for this earlier corporate policy that allowed automatic deletion of employee chat records, saying it was 'not the way in which a responsible corporate entity should function.'
Google signs deal with AP to deliver up-to-date news through its Gemini AI chatbot
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