Digital proof-of-age app being used in UK cinemas could just lead to more 'cheating', expert warns
Daily MailA digital proof-of-age app being accepted by cinemas around the country could open up new ways of 'cheating' for children wanting to watch inappropriate films, an expert has warned. Yesterday it was announced that the UK Cinema Association had teamed up with digital identity provider Yoti to allow children to prove their age using an app on their phone. As of yesterday, cinemas in the UK are now accepting a digital proof-of-age app to ensure children are really old enough to watch films The free app alleviates the need for young people to bring valuable ID documentation, like passports, with them on their trip to the cinemt HOW DOES YOTI AGE VERIFICATION WORK? Robin Tombs, CEO and Co-founder at Yoti said: 'We’re thrilled to have many UK Cinema Association members join the 30,000 locations on the UK high street accepting our reusable digital ID apps. The software works by comparing the user's facial features as captured via the device's camera against millions of other images of Yoti digital ID app users of known age.
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