In a Korean universe
2 weeks, 3 days ago

In a Korean universe

New Indian Express  

The Korean wave is riding high across India. Starting today, it brings trend-setting Korean beauty brands such as COSRX, Skinfood, iUNIK, and Secret Key, amongst others. The festival also brings Korean celebrity Jung Jiwoo’s beauty brand Neaf Neaf, specialising in skincare. The love for Korean culture goes beyond beauty, and we’re excited to bridge the gap by curating the best experiences specially for Gen Z in India,” says Radhika Ghai, Founder and CEO of kindlife. According to a report by German survey platform Statistica, the Korean beauty product market in India is set to grow from 531 million US dollars in 2022 to 1.3 billion US dollars by 2032.

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