India saw double-digit FMCG growth in APAC
New Indian ExpressNEW DELHI: India is the only market in the Asia-Pacifc region that has been consistently delivering double-digit growth in FMCG, and tech and consumer durables sales, said consumer research firm NielsenIQ in a report on Tuesday. “India emerges as the only market consistently delivering double-digit growth in both the FMCG and tech & durables sectors, underscoring the resilience and evolving preferences of Indian consumers,” said NielsenIQ report titled ‘Full View of Modern Trade Retail Trends’. The latest data reveals a 2% growth in FMCG sales and 4% in tech durables from modern trade channels on MAT basis in March 2024. Interestingly, there is a growing preference for products in premium-plus pricing, which accounts for approximately 40 per cent of FMCG sales and 30 per cent of tech durables sales, both experiencing significant growth,” said the report.
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