Daunt Books or Trader Joe’s? Your tote bag of choice could make you a meme

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about offers, events and updates from The Independent. According to the majority of people, Daunt Books bags are out; east London bakeries are in – as are tote bags from the indie film streaming service MUBI and the US grocery store chain Trader Joe’s. Someone carrying the famous Daunt Books chain tote bag, for example, would likely have both a Kindle and a paperback of William Shakespeare’s Much Ado About Nothing to really hammer home how bookish they are. open image in gallery Trader Joe’s employee guards viral $2.99 mini tote bags Seeing another person carrying the same tote bag as you can be exciting or embarrassing. This would mean using just one of my many tote bags every single day for almost 20 years, which isn’t hard – but I’d die long before getting that much use out of all 24. open image in gallery Subtle messaging: Part of the tote bag’s innate appeal is how understated it is Recycling isn’t really an option either, as many tote bags are cotton and plastic blends, while others bear PVC-based prints and logos that aren’t recyclable.