Amazon Prime Day sales fall short, retail industry faces disappointing end-to-year: Report
1 year, 2 months ago

Amazon Prime Day sales fall short, retail industry faces disappointing end-to-year: Report

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Amazon.com Inc. crowed over this week’s Prime Day sales, boasting that the two-day discount promotion “outpaced" last year’s event. But independent data from credit card transaction data provider Facteus paint a much more muted sales picture, with Amazon making slight gains and the broader retail industry falling behind. The Prime Day event that concluded Wednesday, a sequel to Amazon’s big sales promotion in July, is being closely scrutinized for signs of how the retail industry will fare during the holidays. Prime Day has morphed into a sector-wide bonanza, with retailers from Walmart Inc. to Macy’s Inc. running competing events in both summer and fall.

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