Ed Sheeran, Bryan Adams, Diljit Dosanjh and more: Why 2024 was the year of the concert in India
The HinduEveryone on your social media feed seems to have been to a concert lately? “Everyone wants a piece of the concert pie, and wants to be part of the moment,” says Samarth, who goes by @iamstake on X, and tracks live music experiences. Promoters like us have realised there is a growth in consumer buying by atleast 30 to 40%,” says Deepak Choudhary, founder and managing director, EVA Live, the promoters behind the Bryan Adams tour. “We’re Deepak, the man responsible for bringing Bryan Adams to India for the country’s largest music tour this year by an international artiste, also says that it was a conscious decision to include cities such as Kolkata and Shillong in the tour, apart from the usual Mumbai and Delhi venues. The concert blitz in the last three months alone spanning several artistes including Dua Lipa, Bryan Adams, Diljit Dosanjh, Karan Aujla and AP Dhillon, he estimates, has generated over ₹609 crores.