Arab viewers tune into TV series

An Arabic poster promoting the hit Chinese TV series Minning Town. When Ma Ning introduced Minning Town — a hit Chinese series telling the story of poverty alleviation — to Arab television stations last year, they showed, initially, little interest. "The dubbing helps a lot and enables it to be better accepted by Arab audiences," says Ma, manager of Wisdom House International Culture Communication Group that is in charge of the dubbing and distribution of Minning Town in the Arab world. Minning Town vividly narrates the shifting nature of life and the fortunes of people who once lived in a poor mountainous area in Yinchuan, Ningxia Hui autonomous region, where sandstorms, water shortages and poor transportation seemed to trap them in the 1990s.