Chinese firms chart strategies to power ahead in streaming sector
China DailySa Ye speaks at the Peace Elite League season 2 finals on Aug 22 in Xi'an, Shaanxi province. During the first six months of this year, Chinese gaming companies reported better-than-expected growth, with total sales rising by 22.34 percent on a yearly basis to 139.49 billion yuan, according to the China Game Industry Report released in July. Gao Dongxu, founder and chief analyst of Entbrains, a Beijing-based digital entertainment consulting firm, said livestreaming gaming events are now a key growth area for the sector apart from encouraging the promotion of new gaming content and development of the esports industry. "As a growing number of cities and provinces are gearing up to develop esports industries, gaming and esports livestreaming sector will see more supportive policies in the future." The deal will help the companies to reduce an overlap of users, cut costs, improve efficiency and generate more profits in the future, said Sun Hui, chairman and CEO of Beijing Fuzhi 99 Software Technology Co Ltd. "The merger will also help them to diversify the offerings and even generate new revenue streams from sectors such as short video feeds," said Sun.
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