Ad review: A zodiac-inspired treat that’s written in the stars

Britannia has launched a series of 12 ads, each inspired by one of the star signs, for the launch of its Pure Magic Choco Stars biscuits. Created by The Womb, each ad film shows how individuals of each sign enjoy their Choco Stars uniquely and playfully, reflecting their traits and preferences. For example, the Virgo character meticulously savours every bite, mirroring their perfectionist tendencies, while the Leo unapologetically takes centre stage, making their snack a show. The Choco Stars, with their rich chocolatey appeal, seamlessly tie into the narrative, ensuring the product stays front and centre while complementing the zodiac-inspired quirks.