Generative AI expected to dominate at ‘momentous’ Apple conference

Sign up to our free Living Well email for advice on living a happier, healthier and longer life Live your life healthier and happier with our free weekly Living Well newsletter Live your life healthier and happier with our free weekly Living Well newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Despite many of these features already being available on rival platforms, industry expert Ben Wood, the chief analyst at CCS Insight, said Apple is likely to use its “strength in storytelling” to make these updates appear “new”, rather than “just catching up with Samsung and others”. “We expect that most features showcased at WWDC will be things we’ve seen before with examples including a host of improvements to photo editing and optimisation, transcription and translation tools, deeper integration of AI into automatic responses to messages and chat tools, and improvements to a suite of apps including Apple Music, Fitness and Health to make them feel more personalised,” he said. “Numerous Android smartphones already offer this, but if Apple does it, suddenly everyone will get excited.” Mr Wood added that the rumoured deal with OpenAI over ChatGPT being built into Apple products could give the tech giant’s current voice assistant, Siri, a major boost – software the industry expert said currently “feels like talking to a “pre-schooler” in comparison with the latest generative AI chatbots. “If Apple has signed a deal to integrate GPT-4o with Siri, it could deliver a remarkable transformation in Siri’s performance — and emerge as arguably the biggest story from the event.” Although the integration of generative AI tools is expected to dominate the event, the US tech giant will also provide its traditional annual software updates to its suite of products, with the technology that powers the iPhone, iPad, Apple Watch and others all due to receive updated operating systems.