Incredible India’s tourism target of 100 million visitors is credible if we try hard
Live MintIt is a welcome development that the government is drawing up a plan to develop 100 tourism centres in the country and promote India as a tourist destination across the world. Such is the country’s tourism potential that we would not just gain a larger share of the world’s $1.5 trillion tourism receipts, but also expand the global pie. The sheer variety of taste and texture that Indian food can offer visitors is potentially a tourism force multiplier—provided it can be ingested without falling ill. That calls for a sea-change in hygiene levels that spans the entire range from raw ingredients, storage and transport to the dishes being served. India has much to offer, from natural beauty, exotic flora, wildlife, adventure and blissful beaches to a living record of how spirituality evolved in different faiths over time; from our ancient and medieval history to architectural marvels from the past and present; from sculptures that combine the erotic and divine to the marvel of our anthropological variety; and from vestiges of various colonial regimes to assorted styles of music and dance, not to speak of Bollywood.