McDonald’s biggest menu shakeup in years rolls out Tuesday
2 days, 6 hours ago

McDonald’s biggest menu shakeup in years rolls out Tuesday

CNN  

New York CNN — McDonald’s anticipated new value menu is rolling out to US restaurants Tuesday, marking the chain’s biggest change in several years. The “McValue” menu category is a new, budget-friendly attempt at luring back customers who have been put off by McDonald’s higher prices. McDonald’s has also enlisted John Cena, the WWE wrestler-turned-actor and a “lifelong fan” of the chain, for a new marketing campaign promoting the menu, the company said in a press release Tuesday. “Inflation remains elevated, and creating a more structured, long-term value platform tells me that McDonald’s really sees opportunity in doubling down in its focus on budget-oriented consumers.” The new menu category is McDonald’s largest value-minded effort since 2018, when it priced some items between $1 to $3.

History of this topic

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