Amazon to surpass Walmart as beauty market leader, says Morgan Stanley
Hindustan TimesFrom books to cloud computing, Amazon.com Inc. has gone on to dominate many segments over the years. Amazon is set to overtake Walmart Inc. as the biggest US beauty retailer by 2025, analysts led by Simeon Gutman wrote in a research note. While grocery retailers still hold a leading share of about 29% of the US beauty market, their portion has shrunk over time with specialist retailers like Ulta Beauty Inc. and Sephora among the biggest beneficiaries. Amazon’s gains are set to come as the company continues to grow its share in the e-commerce market, set to account for 46.5% of it by 2025, Gutman wrote in the note. Its shares, which lost nearly half their value last year as routs ravaged technology and growth stocks, have rebounded this year to rise 49% through Friday’s close.