Meta Plans to Introduce Ads on Threads in Early 2025
1 month, 3 weeks ago

Meta Plans to Introduce Ads on Threads in Early 2025

Deccan Chronicle  

Meta Platforms plans to introduce Threads app was launched in July last year as a challenger to X, formerly Twitter, in a bid to win users from the de facto micro-blogging site during its chaotic takeover by billionaire Elon Musk. The app hit 275 million monthly active users, Meta CEO Mark Zuckerberg said last month, a sign of its rapid growth. "Since our priority is to build consumer value first and foremost, there are no ads or monetization features currently on Threads," a Meta spokesperson said in an emailed response. In August, Musk's X sued a global advertising alliance and several major companies, including Mars and CVS Health CVS.N, accusing them of unlawfully conspiring to boycott the site and causing it to lose revenue.

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History of this topic

Zuckerberg’s MAGA turn insulates Meta for a while. But the business has bigger problems
Top News
1 day, 21 hours ago

Zuckerberg’s MAGA turn insulates Meta for a while. But the business has bigger problems

CNN  

A version of this story appeared in CNN Business’ Nightcap newsletter. New York CNN — Four years ago, Meta CEO Mark Zuckerberg banned Donald Trump from Facebook and Instagram, saying the risks of allowing him on the platforms were “simply too great” after Trump repeatedly used the sites to broadcast election lies and cheer on the January 6 mob. In …

Opinion: Meta is changing its rules and embracing Trump. What does that mean for the world?
Trending News
1 day, 21 hours ago

Opinion: Meta is changing its rules and embracing Trump. What does that mean for the world?

LA Times  

Mark Zuckerberg, chief executive of Meta, appears at the computer graphics and interactives conference SIGGRAPH 2024 in Denver. Trump and major social media platforms have been warring for years over perceived anti-conservative bias, including Meta’s decision to shutter Trump’s accounts after the Jan. 6, 2021, Capitol riot. Meta will err on the side of leaving up content that does not …

Meta's Threads Surpasses 100 Million Daily Active Users
3 weeks, 2 days ago

Meta's Threads Surpasses 100 Million Daily Active Users

Deccan Chronicle  

Meta CEO Mark Zuckerberg announced that its microblogging platform Threads has now more than 100 million daily active users. The tech giant CEO said that Threads has 300 million monthly active users, up from 275 million in November. In November, Adam Mosseri said that Threads has seen a million sign-ups per day for three months. Another microblogging platform Bluesky also …

Meta to bring ads on Threads as it rushes to churn revenue amid growing user base
1 month, 3 weeks ago

Meta to bring ads on Threads as it rushes to churn revenue amid growing user base

Firstpost  

Starting in January, a select group of advertisers will be able to create and publish ads on Threads. However, Meta does not expect Threads to be a major contributor to its revenue in 2025 Mark Zuckerberg-led Meta, which owns Threads, is set to introduce ads on the platform soon. Image: Reuters Meta Platforms plans to introduce Launched in July 2023 …

Meta Reports Strong Q3 Results with Record Revenue and Net Income
2 months, 1 week ago

Meta Reports Strong Q3 Results with Record Revenue and Net Income

China Daily  

Meta Platforms reports strong financial results for the third quarter, with revenue and net income increasing year-on-year. The company's family daily active people (DAP) also increased, indicating strong user growth. Meta expects fourth quarter 2024 revenue to be in the range of $45 billion to $48 billion, with full-year 2024 expenses in the range of $96 billion to $98 billion. …

Meta Q2 ad sales expected to rise; focus on AI roadmap, costs
5 months, 1 week ago

Meta Q2 ad sales expected to rise; focus on AI roadmap, costs

The Hindu  

Meta Platforms is expected to report a 20% rise in quarterly revenue, helped by strong ad sales driven by the Olympics and elections in several countries, but investors will want to see if its spending on AI is starting to yield returns. The company released its mostly free Llama 3.1 artificial intelligence model last week, and said developers can use …

Meta’s platform Threads considers ads as rivalry with X approaches first anniversary
6 months ago

Meta’s platform Threads considers ads as rivalry with X approaches first anniversary

LA Times  

The platform Threads was rushed to market last year as an alternative to X, formerly called Twitter. Meta Platforms launched Threads a year ago as Mark Zuckerberg’s bid to capitalize on the struggles of Elon Musk’s X, the social network formerly known as Twitter. In July 2023, as Twitter users panicked over Musk’s product changes at X, Meta rushed Threads …

Meta to launch X competitor Threads in Netherlands, rest of EU this month
1 year, 1 month ago

Meta to launch X competitor Threads in Netherlands, rest of EU this month

NL Times  

Facebook parent Meta plans to launch Threads in the European Union, including the Netherlands, this month, sources told The Wall Street Journal. According to The Wall Street Journal’s sources, the planned launch in the EU shows that Meta is committed to the micro-blogging platform. To comply with the EU’s regulations, EU users will be allowed to choose between using Threads …

Threads is not dying, Mark Zuckerberg says as he reveals Meta’s results
1 year, 2 months ago

Threads is not dying, Mark Zuckerberg says as he reveals Meta’s results

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Instagram Threads could become a billion-person app, Meta boss Mark Zuckerberg has said. …

Meta reports “good” quarter after revenue growth, launch of Threads and AI products
1 year, 2 months ago

Meta reports “good” quarter after revenue growth, launch of Threads and AI products

The Hindu  

Meta CEO Mark Zuckerberg noted a “good quarter” for the company’s community and business as the social media giant reported revenue growth of 23% year-over-year to reach $34.15 billion. Zuckerberg earlier announced that 2023 would be Meta’s year of “efficiency” and the company proceeded to lay off hundreds of workers across its tech and business divisions. “I’m proud of the …

Facebook parent Meta posts sharply higher profit in 3Q thanks to increase in ad revenue
1 year, 2 months ago

Facebook parent Meta posts sharply higher profit in 3Q thanks to increase in ad revenue

Associated Press  

Facebook parent Meta on Wednesday posted sharply higher earnings for the third quarter, boosted by an increase in advertising revenue and lower expenses after it laid off thousands of workers. “With its sustained upward trajectory, robust user engagement, and strategic cost optimizations, Meta is not only navigating choppy waters but also setting the course for uncharted territories of growth.” Meta, …

Meta’s Threads Still Lags Behind Musk’s X, but Platform Is Growing Again
1 year, 2 months ago

Meta’s Threads Still Lags Behind Musk’s X, but Platform Is Growing Again

Live Mint  

Isaiah Samad was looking for an alternative to Twitter earlier this year, growing tired of everything from “hot takes" and “rage bait" that he felt had grown too common on the site. Samad is one of about 10 million daily active users globally, including many who have flocked to Threads as an alternative to Elon Musk’s X, in search of …

Instagram CEO announces Meta Threads desktop version
1 year, 4 months ago

Instagram CEO announces Meta Threads desktop version

The Hindu  

Meta’s text-based social media app Threads now has a desktop version which can be accessed via the threads.net web link, Instagram CEO Adam Mosseri said on Thursday, confirming that it is now available to all. Launched in early July, Threads quickly scooped up 100 million sign-ups but interest waned and daily active users fell by the millions as basic features …

Threads Is Rolling Out on the Web. That Just Might Save It
55 years ago

Threads Is Rolling Out on the Web. That Just Might Save It

Wired  

Threads, the text-based social network that Meta recently launched as part of Instagram, is finally on the web. Similar to X, the company formerly known as Twitter, Threads allows people to post text updates, “heart” or like others’ posts, repost them, and reply in a Thread. New data from market intelligence firm Sensor Tower suggests that daily active users are …

Meta launches a web version of Threads as it struggles to keep users on the mobile app
1 year, 4 months ago

Meta launches a web version of Threads as it struggles to keep users on the mobile app

Daily Mail  

Meta is to unleash a web version of Threads as usership on the 'Twitter-killer' app has plummeted. Mark Zuckerberg, CEO of Meta, has announced that users will be able to use the record-breaking platform on desktop within the 'next few days', in addition to its mobile app. The reveal comes almost two months after Threads' historic launch on July 6, …

Frayed 'Threads': Meta’s ‘X-Killer’ sees userbase fall by 79% since July launch
1 year, 4 months ago

Frayed 'Threads': Meta’s ‘X-Killer’ sees userbase fall by 79% since July launch

Firstpost  

Although it started out on a massive high, Threads, after getting over 100 million sign ups in just 5 days, is now struggling to retain users. Even the time spent by users on the app has also fallen drastically On July 5 of this year, Meta introduced Threads, a text-based chat application that was supposed to be the platform that …

Mark Zuckerberg promises more features for Threads as users leave the platform
1 year, 4 months ago

Mark Zuckerberg promises more features for Threads as users leave the platform

The Hindu  

Meta CEO Mark Zuckerberg on Wednesday shared that new features were coming to the recently launched text-based social media app Threads, including custom alt-text for photos and videos, a mention button for users, and the ability to directly share a post to Instagram DMs. Threads, which quickly collected 100 million sign-ups within a week of launch, has seen over half …

Move fast and beat Musk: The inside story of how Meta built Threads
1 year, 5 months ago

Move fast and beat Musk: The inside story of how Meta built Threads

The Independent  

Adam Mosseri was on a family vacation in Italy last November when he learnt he’d have to go toe-to-toe with Elon Musk. But once Musk took over Twitter, embarking on what Mosseri called “high-risk” decisions like limiting the reach of posts for users who hadn’t paid for verification, company executives inside Meta pounced. Instead of 30-minute presentations on a single …

When will Meta's Threads get search, web functions? Mark Zuckerberg says…
1 year, 5 months ago

When will Meta's Threads get search, web functions? Mark Zuckerberg says…

Hindustan Times  

Threads app users will soon be able to avail a search function and access it via the web, CEO Mark Zuckerberg announced Friday. The Meta CEO asserted that “the community here is on the trajectory I expect to build a vibrant long term app.” Praising the Twitter rival, the Meta CEO asserted that “the community here is on the trajectory …

How Meta's Threads was born: Instagram head recalls conversation with Mark Zuckerberg
1 year, 5 months ago

How Meta's Threads was born: Instagram head recalls conversation with Mark Zuckerberg

Hindustan Times  

Adam Mosseri, the head of Meta Platforms-owned Instagram, has revealed for the first time how Threads, the company's new Twitter-like social media service that was launched on July 5, came about. threads A late-night conversation between Mosseri and Meta CEO Mark Zuckerberg while the former was vacationing in Italy with his wife, led to the birth of Threads, he told …

Threads working to let people message each other: Report
1 year, 5 months ago

Threads working to let people message each other: Report

The Hindu  

Threads, Meta’s text-based social media app seen as an answer to the Elon Musk-owned X, is working on new features, including a way to let users message each other directly. Mosseri said the platform, in the future, will prioritise enabling users to grow “follow” lists, improving content algorithms, adding a messaging feature, and adding a timeline with only posts from …

Meta plans retention 'hooks' for Threads as more than half of users leave app
1 year, 5 months ago

Meta plans retention 'hooks' for Threads as more than half of users leave app

The Hindu  

Meta Platforms executives are heavily focused on boosting retention on their new Twitter rival Threads, after the app lost more than half of its users in the weeks following its buzzy launch, CEO Mark Zuckerberg told employees on Thursday. Retention of users on the text-based app was better than executives had expected, though it was "not perfect," said Zuckerberg, speaking …

Meta Plans Retention 'Hooks' For Threads As More Than Half Of Users Leave App
1 year, 5 months ago

Meta Plans Retention 'Hooks' For Threads As More Than Half Of Users Leave App

News 18  

Meta Platforms executives are heavily focused on boosting retention on their new Twitter rival Threads, after the app lost more than half of its users in the weeks following its buzzy launch, CEO Mark Zuckerberg told employees on Thursday. Retention of users on the text-based app was better than executives had expected, though it was ”not perfect,” said Zuckerberg, speaking …

Mark Zuckerberg is still losing billions on the Metaverse, Meta results show – and he plans to lose even more
1 year, 5 months ago

Mark Zuckerberg is still losing billions on the Metaverse, Meta results show – and he plans to lose even more

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Mark Zuckerberg’s big bet on the metaverse has now lost $40 billion – …

Here is how Meta’s Threads is changing
1 year, 5 months ago

Here is how Meta’s Threads is changing

The Hindu  

Meta’s newly launched Threads app, which saw around 100 million sign-ups in its first week, is now upgraded with a chronological feed that allows users to see posts from only the accounts they are following. “Threads started rolling out an option for a chronological feed of only people you’re following and added translations too. Threads was launched with Meta’s Instagram …

Meta's Threads could lure ads from Twitter but it's early days, analysts say
1 year, 5 months ago

Meta's Threads could lure ads from Twitter but it's early days, analysts say

The Hindu  

Threads, Meta Platform's broadside to Twitter, is seen by some advertisers as less contentious and more predictable than Elon Musk's platform, and analysts say it could lure away marketing budgets - eventually. If the app manages to retain users, Threads could achieve $5 billion in annual ad revenue, equaling what Twitter earned in 2021, Bernstein said in a note on …

Meta's Threads, dubbed as Twitter alternative, sees 70 % dip in traffic: Report
1 year, 5 months ago

Meta's Threads, dubbed as Twitter alternative, sees 70 % dip in traffic: Report

Hindustan Times  

Meta's social media app Threads, which had earned a massive popularity upon its launch earlier this month, seems to have run out of steam. The Meta-owned app which was tipped as the alternative to Twitter, has daily active users tally of 13 million, down from 44 million on July 7, a Forbes report said. As per Sensor Tower data, its …

Twitter challenger Meta Threads struggles for traction
1 year, 5 months ago

Twitter challenger Meta Threads struggles for traction

Deccan Chronicle  

SAN FRANCISCO: After a wildly successful first few days, Threads popularity has waned in the weeks since Meta launched its challenge to Twitter, which lives on despite its problems. "I actually closed down my Twitter account after starting Threads," said Brooklyn resident Lauren Brose, head of marketing at a tech start-up. "Given that Twitter is in a state of disarray, …

Threads Is About to Make All the Money That Twitter Isn’t
1 year, 5 months ago

Threads Is About to Make All the Money That Twitter Isn’t

Slate  

Meta hasn’t opened Threads to ads yet, but it might not be able to resist for long. Meta’s ad platform centralizes buying across its properties—including Instagram and Facebook—and is extremely effective, using advanced targeting and optimization to deliver better performance than other digital media outlets, with the possible exception of Google. “They’re always making updates to improve targeting and placements …

Meta's Threads wants to become a 'friendly' place by downgrading news and politics
1 year, 5 months ago

Meta's Threads wants to become a 'friendly' place by downgrading news and politics

NPR  

Meta's Threads wants to become a 'friendly' place by downgrading news and politics Enlarge this image toggle caption Justin Sullivan/Getty Images Justin Sullivan/Getty Images Days after the public launch of Twitter rival Threads, Meta executive Adam Mosseri was surprisingly transparent about the company's distaste for the news media: Meta will not be doing anything to encourage hard news and politics …

Meta's Instagram to bring branded content tools to Threads
1 year, 5 months ago

Meta's Instagram to bring branded content tools to Threads

The Hindu  

Meta Platforms's Instagram is planning to bring its branded content tools to Threads, Axios reported on Tuesday, citing a source familiar with the matter. The news comes on the heels of Threads, widely considered a rival to Elon Musk's Twitter, hitting 100 million users in a record five days. Instagram allows users to port their accounts, credentials and followers to …

Threads Review | Meta’s new app wears Twitter’s skin but lacks its teeth
1 year, 5 months ago

Threads Review | Meta’s new app wears Twitter’s skin but lacks its teeth

The Hindu  

With 100 million sign-ups within a week of its launch, Meta’s text-based conversation app Threads has unsettled even Twitter owner Elon Musk, whose lawyer Alex Spiro accused Meta of hiring former Twitter employees to build a “copycat” app. Verdict While Meta’s Threads arrived on the back of a floundering Twitter and quickly gathered millions of users, the app is still …

Instagram CEO says Threads does not intend to replace Twitter
1 year, 5 months ago

Instagram CEO says Threads does not intend to replace Twitter

The Hindu  

Instagram CEO Adam Mosseri has claimed that Meta’s newly released text-based app Threads is not meant to replace Twitter and instead caters to communities which did not feel at home on Twitter. In a Threads interaction with The Verge’s editor Alex Heath on Sunday, Mosseri said that the new platform’s goal was to make a “public square” for Instagram communities …

Explained | What should you know about Meta’s social media app Threads?
1 year, 6 months ago

Explained | What should you know about Meta’s social media app Threads?

The Hindu  

The story so far: The past two weeks sorely tested the patience of Twitter users. Though Threads is still in its early days, Meta plans to make it compatible with the open social networking protocol ActivityPub, so that Threads could one day work with platforms such as the decentralised social media site Mastodon and the content management system and website-builder …

Threads | A new digital town square
1 year, 6 months ago

Threads | A new digital town square

The Hindu  

From most conceivable perspectives, it does not look like Elon Musk needs help in imploding Twitter. Threads provides a linear interface very similar to Twitter — text updates, links, images and video clips from those you follow along with algorithmically promoted posts, accompanied by the familiar like, comment and repost buttons. Threads joins the Facebook-parent company’s portfolio of massive social …

Threads Is Not an Automatic Win for Meta
1 year, 6 months ago

Threads Is Not an Automatic Win for Meta

Slate  

This article is from Big Technology, a newsletter by Alex Kantrowitz. Opportunity: Use the Reels Algorithm to Build a Better Twitter When Meta copied TikTok, it put a ton of resources into its Reels product and algorithm. Meta’s algorithmic feed may work well on a Twitterlike platform, where new and casual users never saw the appeal of building follow graphs …

Meta launches fast-growing Threads app; Twitter threatens Meta
1 year, 6 months ago

Meta launches fast-growing Threads app; Twitter threatens Meta

NPR  

Meta launches fast-growing Threads app; Twitter threatens Meta Facebook parent company Meta broke most-downloaded records recently with its new app, Threads. Elon Musk is threatening to sue Zuckerberg over Threads now, saying Meta basically stole his intellectual property. And into that comes Mark Zuckerberg, who launches a Twitter clone that basically does everything that Twitter does, except his executives at …

Meta's Threads signs up 30 million users, in clear threat to Musk-owned Twitter
1 year, 6 months ago

Meta's Threads signs up 30 million users, in clear threat to Musk-owned Twitter

The Hindu  

Meta's Threads racked up more than 30 million sign-ups within about 18 hours of its launch, emerging as the first real threat to Elon Musk-owned Twitter, as it took advantage of its access to billions of Instagram users and a similar look to that of its rival. Twitter's stumbles make room for a well-funded competitor like Meta Platforms, analysts and …

Elon Musk furious with Threads, threatens to sue Meta over ‘copycat’ app
1 year, 6 months ago

Elon Musk furious with Threads, threatens to sue Meta over ‘copycat’ app

Firstpost  

Elon Musk’s lawyer has threatened to sue Meta and its new social media platform, Threads. Despite amassing more than 30 million users since its launch on Thursday, its competitor has issued a threat of legal action, alleging that Threads violates Twitter’s “intellectual property rights.” Alex Spiro, the lawyer representing Elon Musk, wrote a letter to Mark Zuckerberg, the CEO of …

Newly launched Meta's 'Threads' garners over 30 million users
1 year, 6 months ago

Newly launched Meta's 'Threads' garners over 30 million users

Hindustan Times  

More than 30 million users signed up for Meta Platforms Inc.’s new app Threads, designed as a direct rival to Twitter and the most serious threat yet to Elon Musk’s struggling social-media site. “There should be a public conversations app with 1 billion-plus people on it,” Meta Chief Executive Officer Mark Zuckerberg said in a post on his Threads account. …

Twitter threatens legal action against Meta over its new rival app Threads
1 year, 6 months ago

Twitter threatens legal action against Meta over its new rival app Threads

Associated Press  

NEW YORK — Twitter has threatened legal action against Meta over its new text-based app called Threads, which has drawn tens of millions of users since launching this week as a rival to Elon Musk’s social media platform. In a letter Wednesday to Meta CEO Mark Zuckerberg, Alex Spiro, an attorney representing Twitter, accused Meta of unlawfully using Twitter’s trade …

Twitter threatens to sue Meta over Threads: Report
1 year, 6 months ago

Twitter threatens to sue Meta over Threads: Report

The Hindu  

Twitter has threatened to sue Meta Platforms over its new Threads platform, Semafor reported on July 6, citing a letter sent to the Facebook parent's CEO Mark Zuckerberg by Twitter's lawyer Alex Spiro. Meta which launched Threads on July 5 and has logged more than 30 million sign-ups, looks to take on Elon Musk's Twitter by taking advantage of Instagram's …

What is Threads? All your questions about Meta’s new Twitter rival, answered
1 year, 6 months ago

What is Threads? All your questions about Meta’s new Twitter rival, answered

Associated Press  

NEW YORK — Threads, a text-based app built by Meta to rival Twitter, is live. “It’s piquing curiosity,” Proulx said, noting that Instagram users are getting alerts about their followers joining Threads — causing more and more people to sign up. In early replies on Threads, Zuckerberg said making the app “a friendly place” will be a key to success …

Ten million join Meta’s new app Threads – Zuckerberg
1 year, 6 months ago

Ten million join Meta’s new app Threads – Zuckerberg

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy A new app billed as …

E.U. regulations keep Meta’s Threads out: Report
1 year, 6 months ago

E.U. regulations keep Meta’s Threads out: Report

The Hindu  

Meta Inc.’s Threads app will not be offered in the European Union due to stricter privacy laws. Threads, while being available for download in the U.S and other markets, will reportedly not be available in the European Union countries, including Germany, Spain, Italy, France, Ireland and Belgium, as the company works out how data sharing between the new platform and …

Why Did Mark Zuckerberg Tweet This Spider-Man Meme After Launching Threads
1 year, 6 months ago

Why Did Mark Zuckerberg Tweet This Spider-Man Meme After Launching Threads

News 18  

Meta CEO Mark Zuckerberg tweeted for the first time in 11 years today—on the very same day that Meta launched Threads—which is being touted as a major competitor to Twitter. Musk recently tweeted that he is “up for a cage match" with Mark Zuckerberg, and in resonse, the Meta CEO, posted a screenshot of Musk’s tweet on his social media …

Threads, Meta’s Twitter clone, just launched — and people are already complaining about it
1 year, 6 months ago

Threads, Meta’s Twitter clone, just launched — and people are already complaining about it

LA Times  

Facebook parent Meta launched a new app that appears to mimic Twitter, marking a direct challenge to the social media platform owned by billionaire Elon Musk. “We’re hoping to bring some of what we have built for photos and videos on Instagram to Threads with text,” said Adam Mosseri, the head of Instagram, in a video. Twitter explained the throttling …

Twitter threatens to sue Meta after rival app Threads gains traction
1 year, 6 months ago

Twitter threatens to sue Meta after rival app Threads gains traction

CNN  

CNN — Twitter is threatening Meta with a lawsuit after the blockbuster launch of Meta’s new Twitter rival, Threads — in perhaps the clearest sign yet that Twitter views the app as a competitive threat. On Wednesday, an attorney representing Twitter sent Meta CEO Mark Zuckerberg a letter that accused the company of trade secret theft through the hiring of …

What is Threads? Here’s what you need to know about the potential ‘Twitter Killer’
1 year, 6 months ago

What is Threads? Here’s what you need to know about the potential ‘Twitter Killer’

CNN  

New York CNN — Facebook-parent Meta officially launched its Twitter competitor, Threads, last Wednesday, after first confirming its plans for the app just three months ago. The mood on Threads on the night of its launch felt a bit like the first day of school, with early adopters rushing to try out the app and write their first posts — …

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